Departamento de Comunicación
The corporate identity of a company is nothing other than its reason for being: what it is, what it does and how it does it. It is the sum of characteristics, values and beliefs with which a company is identified, and thanks to which, it differs from the rest of companies. For 30 years we have been building our corporate identity and our brand image, worked coherently, getting our target audience to identify with it, granting loyalty.
In this, our thirtieth anniversary, we wanted to modernise our corporate visual identity, but without losing our image and the traditional values of Balms.
That is why we have made a wink to our old logo, recovering the Roman typography, but renewed and personalised; and preserving the values of Balms Abogados: solidity, honesty, team, service, personalised attention, globalisation, etc. Very demonstrable values for a firm like Balms with a track record of 30 years of success.
We hope you all like it!